TAPPY

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The Project

To create the platform for the online exhibition ​THE NEW NORMALS. This included both the technical aspects, but also the concept, the visuals, and the verbal experience.

 

To plan and execute an online Grand Opening of the exhibition.

What we did
In the process of developing the platform and concept we:


01 Explored and tested different software 
02 Executed traditional concept development 

 

For the Grand Opening we:
03 Planned and created the entire event.

01 Explored and tested different software
I’m not going to bore you to death with tons of analysis, instead, I want to focus on our findings:

 

  • Swedish Stocking’s visual identity between different social media platforms was not aligned with each other.

 

  • The verbal communication didn’t communicate their biggest USP enough, which is their unique sustainability advantage and all the good they do.

03 Communication Strategy
Based on our insights and findings from the brand and target group analysis we formed a communication strategy. The strategy is divided into three main areas. we call them:

 

  • Be yourself everywhere

  • Get to the point

  • Make people talk

Be yourself everywhere

Exercise brand consistency. Make sure to use this on all channels (these are examples)

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– Use your colors on your site. Make sure to use the right font on social media, and make your icons move, and use them on more channels.

– Add black and stronger pastel colors to make the messages pop more and stick out.

– Use large text in bold, it makes the copy more confident.

– Unify your brand by repeating this over and over.

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Your packages might be your only touchpoint with some consumers. Make sure to be yourself here as well. Communicate your vision and goals by giving answers to the relevant question that also heightens your brand, such as:

How are the boxes made?
What material?
How do they look?
Can the person learn about your work from the package?
Do the packages feel good, look good and do good?

02 Get to the point

These are some of the findings we got from our 1 on 1 interview:

— People don’t know stockings are an environmental problem.
— ”Sustainability” is confusing.
— People want to follow genuine and transparent brands.
— Your new customers don't know you are sustainable.


 

Before

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Our suggestion

  • We suggest fewer alternatives in the menu. In this way, you focus on the most important subjects.

 

  • Always communicate sustainability, keep it simple, concise, and easy to understand.

 

  • Few companies can be as transparent as you can be. Based on our research, you are at the forefront of your field. Let people know you got nothing to hide, and be proud of that. We think it’s a huge USP.

 

  • We also recommend a touch of fun in the copy and more videos overall. It makes it easier for the customer to interact and get engaged.